The average consumer knows very little about interest rates, whether it’s the present climate or the future direction of rates.  Consumer ignorance is the financial institutions best friend on the road to greater profits.  Interest rates greatly influence our finances, there is little we can do about or perhaps should do about it.  Most bank customer don’t have a clue what makes interest rates move or how this lack of understanding is costing them over time on their CD investments or CD rates or savings account and money market accounts.   If we can’t predict interest rates, we can surely increase our returns by understanding the how and why of their movements.

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