Earning greater returns or cutting transaction costs may very well involve utilizing special incentives and programs offered by financial institutions.  With over 8,000 banks in the US, banks are constantly competing with each other to roll out new promotions.  Healthy bank competition leads to more favorable terms for the consumer willing to shop and compare products.  A new toaster on an account that requires a large minimum balance with a low APY may be a foolish choice.  But a bank that waives ATM fees and pays a high yield on its checking account is worth looking into.  Look for promotions for high CD rates, reduced fees at ATMs, increased interest rates on savings account and take your share of the promotional benefits even if it means switching accounts again.

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